Monday, July 28, 2008

When one spends hours a day sitting in traffic, one has plenty of time to peruse billboards in Caracas and other parts of Venezuela.

Most common billboards I saw in Venezuela:

1. Johnny Walker whisky – not just billboards, but buses, the side of a hotel or two. The most popular whisky in Venezuela.

2. Other whiskeys and scotches – my goodness these people love their whisky and scotch.

3. Beauty products, including ads for plastic surgery – there’ve been a lot of Miss Universe and Miss Worlds from Venezuela. Beauty is very, very popular.

4. Ham – They eat a lot of ham. Breakfast, lunch, dinner, snack.

5. Hugo Chavez – political ads (state and local elections are in a few months). Chavez smiling and standing next to a mayoral candidate. Chavez smiling and reminding everyone of the great things he’s done for a particular neighborhood. Chavez smiling next to an ad for one of the social programs.

No comments: