Not for the faint of heart

Anheuser-Busch is introducing a new beer: B^E

As if it weren't horrifying enough that the so-called "beer" will contain caffeine, guarana, and ginseng, with cherry, raspberry, and blackberry flavors, A-B's information insists on spelling out that the loathsome concoction is to be called "B-to-the-E" (not C-to-the-R-to-the-A-to-the-P, as the hip-hop-minded among you might have been planning).