In last week's "News of the Weird", the Washington CityPaper reported on a $35-million media campaign to boost Germans' self-esteem. One script was translated as, "[O]utdo yourself. Beat your wings and uproot trees. You are the wings. You are the tree. You are Germany."
Huh. There's something about German marketing that just doesn't quite cross the Atlantic. I can't help but recall these enigmatic Deutsche Bank Alex. Brown ads that appeared in The Economist a few years ago, featuring strange-looking men in awkward poses, captioned by unsettling claims about high-quality investment and wealth management services. (Kerry remembers. The balance of the Hollerer readers are wondering how I can dare to use this post to accuse anything else of being "enigmatic" or "awkward".)
Wednesday, November 30, 2005
Inspiration, thy name is Germany
Subscribe to:
Post Comments (Atom)
1 comment:
That's the great thing about utility. You can use some things to do other things. Why the other day I used a letter opener to scratch my back.
If I can do that, you can use your post to accuse anything else of being "wayward" or "paradigmatic"
Post a Comment